Schools Program

Vision: Our motto is “Skills For Life” In addition to learning sports skills, we want to make sure every young person comes away from our program’s with an understanding of team work, respect ,sportsmanship , discipline, communication, responsibility and leadership -all critical life lessons that strengthen young people both on and off the field . In every session our team are committed to making sure every young person walks away from our programs with new skills, new friends and a fresh new love for a healthy active life style.

Please take a moment to watch our promotional video trailer :


Founder: Bruce Dyer is an ex professional football player.

Bruce’s career started in 1993 with Watford FC. Bruce became the country’s first teenager to be sold for over £1 million pounds when he joined Crystal Palace in 1994.

He spent five years with Palace, playing more than 100 games, and then another five years with Barnsley, before he returned to Watford. After leaving Watford in 2005 he played for Stoke City, Millwall, Sheffield United, Doncaster Rovers, Bradford City, Rotherham United, Chesterfield and York City. Dyer also represented England at under-21 level, and despite four goals in 11 games, he was never capped at full level, and instead played one friendly for Montserrat against Ashford Town in 2007.

Bruce’s passion is to use his 18 years of experience in the professional sports world to inspire young people. Bruce has understood the power of mentorship, respect, commitment, hard work, dedication, discipline and many other life skills that had played important role in his life and his desire is to pass these skills onto a next generation.




The Bruce Dyer Love Life Sports School team are expert coaches, they are all qualified and hold the necessary certification in:-

  • F.A Coaching
  • First Aid
  • CRB Checked
  • Laws of the game
  • Safeguarding & Child Protection

This ensures the quality of the coaching is delivered with the expertise to provide a safe and positive experience regardless of a young person’s athletic ability or background.

Insurance: BDLLSS has Public Liability and Employers Liability insurance to cover all participants and activities. We do not accept responsibility for any personal injury or loss of or damage to personal property other than to the extent that it results from our own negligence.



Luke Steel - Barnsley FCJohn Stones - Everton FC

BDLLSS is supported by professionals across the country. As part of our program we have special guest appearances from current and ex professional football players and other sports professionals who share invaluable insights, skills and real life lessons that can inspire all young people. All have an opportunity to ask questions to our special guests.





**The morning sessions will consist of Bruce Dyer sharing his life story and a Q&A session.

** The afternoon sessions will be football coaching, the coaching drills we use are aimed at improving the students athletes abilities and creating a atmosphere of fun also our coaching drills focus on teaching a specific attribute of ‘Good Character ‘ , such as:

  • Respect
  • Teamwork
  • Hard work
  • Encouragement
  • Good Attitude
  • Discipline
  • Communication

We provide services: *During-school *After-school *Holiday school

Contact Info:



T: 01226762677 M: 07858346527

All our packages are tailor made to the requirements of our clients with the aim of being professional of high quality affordable and fun.

We do have a funding coordinator who can work with schools to access funding.